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In addition to t-shirts and a fantastic EA Pride logo and banner, we had thousands of cute Chuzzles to hand out and a couple of big Zombie heads that two of our walkers wore. Our partners at EA Los Angeles, EA Redwood Shores and PopCap in Seattle were instrumental in making sure we had the supplies we needed to leave the sun-drunk Vancouverites with smiles on their faces. We knew that we were going to be marching the EA brand past hundreds of thousands of people. We knew that we were there to celebrate diversity, to show our support for our LGBT employees and their families, and to firmly plant the EA flag on the right side of what is still a very controversial topic in many circles. We not only had a social right to be there – but at the same time, we had to be very cognizant of the purpose of the parade (which historically began as a civil rights march, not a celebration). In fact, I would argue that EA stands at the top of the list in terms of allowing players to pursue gay and lesbian relationships in games, thus helping “normalize” the idea of homosexuality in our market. There were several core components of the experience that I’d like to share, so that others might be able to get a taste of how great it felt to be a part of this team.ĮA has consistently shown a respect for LGBT individuals in our corporate policies and products. I was fortunate enough to be part of that team, and wish I had the words to adequately describe how amazing the vibe was throughout the entirety of the project.
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Although the skies were clear, the temperature was less than oppressive and very conducive to a day of being awesome along the streets of downtown Vancouver.įor several months leading up to EA’s first-ever participation in the Vancouver Pride Parade, a dedicated team of employees led by Susanne Pengelley worked hard to dream up and create an experience that would properly reflect the pride we have in our lesbian, gay, bisexual and transgendered employees, as well as our commitment to embody the principles of equality and diversity in everything we do.
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